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The Southwest Effect is the increase in airline travel originating from a community after service to and from that community is inaugurated by Southwest Airlines or another airline that improves service or lowers cost. ==Original 1993 Description== The term was coined in 1993 by the U.S. Department of Transportation to describe the considerable boost in air travel that invariably resulted from Southwest's entry into new markets, or by another airline's similar activity. The Southwest Effect was said to have three elements: * The new-entrant airline ''increased supply'' and ''offered lower prices''. Southwest offered dramatically lower air fares than established airlines that usually enjoyed a near-monopoly in the communities. * Incumbent ''airlines lowered their own fares''. Established airlines competing with Southwest Airlines sought to avoid Southwest entering their markets, and feared losing passengers and having to offer lower prices. Upon Southwest's entry, incumbent carriers lowered their own fares in that market (and reduced their profitability) to remain competitive. * ''Sales rise for all airlines'' in the market. For the communities affected, Southwest's entry and the corresponding drop in air fares stimulated business and increased demand for air transportation. This in turn increased the revenues of all airlines offering transportation to the community, and sometimes resulted in a net profit increase. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Southwest Effect」の詳細全文を読む スポンサード リンク
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